Weekday Candles
Surface Pattern Designer & Packaging Designer (In-house)
I worked on designing labels for the new paint tin vessels. The goal was to make the labels artistic while also reflecting the scent of each candle through the design and color palette. We had different collections for summer/spring and winter/fall. This project was especially fun for me because I got to incorporate floral elements and create a hand-drawn, imperfect look that really brought the designs to life.
Highlights
Contributed to growing the brand’s visual identity and customer appeal
Developed packaging concepts that felt giftable, collectable, and joyful
Contributed to developing the visual direction for the new paint tin packaging
Designed labels that reflected each scent’s mood through color, illustration, and layout