Personal Passion Project
Cozie Girlie is a playful pajama and loungewear brand. The vision was to create pieces that are as comfortable as they are fun, with bold colors and patterns that inspire happiness while remaining soft, cozy, and sensory-friendly. The branding reflects this confident, girly energy through a colorful and playful logo, paired with supporting elements that are full of personality. Together, the identity and product design capture the balance of comfort and fun that Cozie Girlie brings to everyday life.
The logo is a custom hand-lettered word-mark, painted directly in Illustrator to give it a playful, organic feel. By creating the letterforms from scratch, the identity feels unique and playful, perfectly reflecting the brand’s cozy and confident personality.
Pattern Design
