Friday Socks

Surface Pattern Designer & Graphic Designer (In-house)

At Friday Sock Co., I designed sock patterns specifically for knit production, ensuring each design translated clearly and cleanly into the knitting process. I created seasonal collections, custom client socks, and developed trend-based concepts with mood-boards and color stories for both men’s, women’s and kids’ lines.

Alongside product design, I supported the marketing team by creating branded graphics for market banners, store signage, event displays and social media, helping maintain a consistent and playful visual identity across all customer touch-points.

Highlights

• Designed dozens of sock patterns specifically for knit, balancing detail with production constraints

• Developed custom designs for client projects, including hangtags and logo placements

• Worked closely with manufacturers to ensure production accuracy and maintain design integrity.

• Created cohesive marketing materials for digital and print, from large-format signage to social content

• Contributed to seasonal direction and product development with trend forecasting

• Helped refresh and reimagine bestsellers while maintaining the brand’s playful identity

When designing socks, fun was always the priority! I turned ideas into playful patterns that people love to wear, often incorporating humor and personality into the artwork. Making people smile was one of the most important goals, and these are some of my favorite designs I created while working at Friday Sock Co.